We led a complete rebranding initiative for Ingenio, starting with a refreshed visual identity and a redesigned website that reflects the company’s innovative spirit and scientific expertise. The new site was optimized for user experience and performance, aligning with Ingenio’s core values and business goals. To drive visibility and engagement, we launched targeted LinkedIn and Google Ads campaigns aimed at researchers, labs, and industry professionals. These efforts significantly increased qualified traffic, boosted brand awareness, and supported ongoing product adoption across key markets. We also offered coaching and training to the team to allow them to do parts of this work internally.